Billboard Brokerage
We find the right billboard or media operator for your property, review existing leases to confirm you’re being paid what they’re worth, and negotiate terms that protect you.
We specialize in NYC. Challenge us anywhere.
Your building is worth more than it’s earning.
If you own a rooftop, facade, or wall in NYC, you may be sitting on signage income you’re not collecting, or leasing it for far less than it’s worth. We make sure you get paid what your property is actually worth.
Who We Are
NYC's Billboard Brokerage
BillboardBrokers is a billboard and wallspace brokerage specializing in New York City. We handle leases, sales, permitting, zoning, and advisory work for property owners, matching buildings with the right operators, negotiating terms that protect the owner, and handling sales of existing billboard rights and easements.
01 / Services
Creating Value for Owners
Consulting
Zoning analysis, permitting, and a broker’s opinion of value, so you know what your property’s signage rights are worth.
Sell Your Billboard, or Finance Against It
Already have a billboard lease in place? Sell the easement outright or master lease for a lump sum today against future lease cash flow. Get paid now instead of waiting.
Vacant or Underutilized Space
We arrange flexible month-to-month window display leases that generate income while you search for a permanent tenant. Have space you’re just not sure what to do with? We bring the out-of-the-box thinking to find a use for it.
Structure Ownership
Who actually owns the billboard structure?
If there is a billboard structure on your property, we evaluate the lease history, agreements, and surrounding facts to help confirm whether it belongs to you or the sign company.
Sign companies often claim ownership of the structure and pressure property owners to accept that position. Do not assume they are right. We give you a clear, owner-side assessment before you renegotiate, replace an operator, sell an easement, or make another decision about the asset.
02 / Owner Representation
The sign company works for themselves. We work for you.
Billboard and Outdoor Advertising (OOH) operators are skilled negotiators who know exactly what your advertising space is worth to advertisers. Property owners rarely do. That information gap costs owners real money, every month, for the life of the lease.
- We know what NYC billboard and wallspace signage actually sells for, by borough, by face size, and by visibility.
- We help unlock value from underutilized or vacant space too, think of us as your co-pilot for finding extra income on your property.
- We help with DOB permitting and zoning questions so the deal moves along.
- We negotiate directly with operators so you get paid what it's worth, with the best terms.
- You keep ownership and control. We just make sure it pays what it should.
20+ Years in NYC Real Estate. Millions in Closed Deals.
20+ YearsNYC real estate experience
$100M+in closed deals
Every Borough, Every Building TypeCOMMERCIAL, RETAIL, HOSPITALITY, INDUSTRIAL, RESIDENTIAL , VACANT LOTS ACROSS NYC.
03 / Process
How It Works
Schedule a No Cost, Confidential Call
We review your property's signage potential, existing leases, zoning eligibility, and unused space at no cost and in full confidence.
Strategy
We build a plan specific to your building: renegotiate, place new signage, or position for sale, whatever gets you the most value.
Negotiation
We run the process and negotiate directly with operators or buyers on your behalf, so you get top dollar terms without doing the legwork.
04 / Results
Real Outcomes for NYC Owners
Below Market Lease, Renegotiated
An existing billboard lease was paying well under market. After renegotiating the terms, the owner's rent went up significantly.
Grandfathered Rights, Unclaimed
A building qualified for grandfathered billboard rights nobody had pursued, an overlooked asset that, once identified, turned into new income.
Vacant Retail, Working During Downtime
In situations like this, ground-floor retail sat vacant during a leasing search. We generated income from the space in the meantime instead of it sitting idle.
Small Lot, Big Idea
A small, underused parcel with no obvious use turned into a signage opportunity. Proof that even the smallest footprint in NYC can pay.
Financing Alternative
An owner needed capital for capex and tenant improvements. A master lease sale of an existing billboard was arranged, putting funds in the owner's hands upfront with no monthly interest costs.
Private owner consultation
Find how much money you're leaving on the table.
Free, confidential review. No obligation.
Owner side representation
No pressure. Just a clear view of your property's earning potential.